INSIGHTS
from this side of the desk
10 Key Marketing Adrenalin Trends to Understand Baby Boomers
02/15/2010What do you know about marketing to Baby Boomers?
Attracting this lucrative market in 2010 requires strategic marketing that speaks to a very unique demographic.
Here are 10 characteristics you may not have known:
- 73% of Baby Boomers are on Facebook.
- 88% of them have personal email.
- Six million more are using the internet than 5 years ago.
- Boomers comprise only 20% of the population but control over 40% of the discretionary income.
- 66% of Boomers read newspapers several times a week.
- Boomers' travel motto is "Adventure Without Risk".
- Boomers have much of their wealth concentrated in their home equity.
- Boomers' favourite pastimes are watching T.V., followed by shopping, reading and cooking.
- Online weather reports are checked by 60% of Boomers daily.
- 20% desire home offices to continue to work and have "encore" careers.
We'd love to hear from you. If you have any comments on this topic, please forward them to Janice Johnston at jjohnston@adcomcommunications.com.