Adrenalin Rush
INSIGHTS
from this side of the desk
2010 Emerging Trends Spark Marketing Adrenalin
01/01/2010

The first decade of the twenty-first century was a letdown in so many respects. As it exited, with a ragged recession clutching on to its pant cuffs, we were all somewhat relieved to see it go.

So let's dust ourselves off and take a new view on a new year. Here are a few of the emerging trends we see taking shape for 2010.

  • There will be a significant rise in home security systems. Unemployment is up and history tells us that crime tends to increase exponentially.
  • The power of social media is far beyond just fun and games. The power of Facebook and Twitter will continue to grow at a mind-boggling rate.
  • Hybrid cars will be more popular in 2010, with Ford's Fusion being the more affordable option and some Volkswagen products representing the higher end.
  • Steam home appliances are becoming de rigueur. They help remove wrinkles and can freshen clothes without washing. They are close to double the cost of conventional appliances, but quickly pay for themselves in energy savings.
  • Colour is back in fashion (oh surprise) and the hottest colour for 2010 is bright fuchsia. Pair that up with red-hot lips (a la vintage Dior!)
  • Hairstyles will be soft and feminine – gone are the spiked gelled versions of the previous decade.
  • There's always a retro touch, and for 2010 it will be jeweled peace signs in accessories and tie-dyed items from the 60's.
  • Interior design is going back to colour, colour and more colour. The taupe-on-taupe look is simply passé.
  • As the Baby Boomers enter retirement age, there will be increased focus on adult lifestyle communities that offer exclusive amenities that appeal to the wealthiest seniors in history.
  • Tea drinking is making a resurgence, challenging coffee as Canada's number one hot beverage. The "classing-up” of this ancient brew is obvious in such new tea retailers as Teaopia.

We'd love to hear from you.  If you have any comments on this topic, please forward them to Janice Johnston at jjohnston@adcomcommunications.com.

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