Position AECL's trade show image as the domestic authority that sets industry standards worldwide for product innovation and customer support.

Building on our annual report positioning statement, "Power Through Partnership," Adcom developed corresponding display and collateral materials that unified the company's corporate image.  All elements articulated the brand as targeted, strong, competitive and motivated.  AECL reported that their customers were impressed with the polished image they presented.  Their booth became a magnetic centre for dialogue.