I first noticed the shift in Danier's presentation back in September of 2011 when our team was pulling fashions for an upcoming video. Although all the Danier classics like their tailored black leather jackets, were still front and centre, there was an exciting splash of colour throughout the store. Complimentary accessories like butter-soft bags and totes were everywhere you turned, and there was a resounding fashion-savvy vibe going down... more...

The statistics are staggering. In an average month close to one billion dollars in accounts changed advertising agencies. This is an incredible amount of turnover for any singular industry. What gives!? A lot apparently. One major reason is the chief marketing directors who hire the agencies often have diminishing tenure of less than 2 years. So when the marketing direction heads south, so does the agency... more...

An independent view from the outside can give you a clearer picture. Here's our Top 10 Questions you should be asking about your creative agency. Does your agency ... Empower you with exciting ideas and problem-solving strategies? Have talented people at the helm with the experience to make a difference? Provide personal service to help you manage your competitive advantage? Bring discipline to your marketing budget to keep on track? Elevate the aesthetic of your brand with great creative design? Suggest traditional and social media solutions that actually work? Help you navigate fast-paced technology learning curves? Tailor your design and content to ensure brand integrity across all media? Offer budget saving strategies to improve bottom line results? Ensure high quality, "glitch-free" delivery to protect you from costly communication errors? If you answered "no" to any of these questions, maybe it's time to bring in the experts... more...

Many of our shopping centre clients support fundraising on their properties, for charities that reflect the community's values. Recently, however, many charitable initiatives have been falling short of projections. It goes without saying that the economic downturn has Canadians re-evaluating their donations. As generous a folk as we traditionally have been, we are all feeling the pinch. Canadian contributions dropped from 8.2 billion dollars in 2008 to 7... more...

We all chuckle at a vintage ad from the 1960's with the headline, "The Chef does everything but cook - that's what wives are for!" We agree that things have really changed since those post war days. Yes siree, Bob! We women would never accept sexist, demeaning advertising like that these days. Absolutely not! Maybe, just maybe we should get off our liberated high horses and open a recent copy of many of the haute couture magazines on today's newsstands... more...