http://www.youtube.com/watch?v=5ayg7qYAVqM It goes without saying that creative is truly in the eyes of the beholder. But whether we prefer green or blue, one font or another, we all agree that creative is only good when it is on-strategy and on-target. Creative is the language of influence and can persuade and ultimately change behaviour. Bad creative doesn't simply mean an ad is unattractive to look at, it can take on numerous qualities... more...

http://www.youtube.com/watch?v=eO0SBZoREJA  As a client you need to be listened to. You know more about your business than anybody. Some agencies do not listen before they leap, often thinking they are more savvy than their client. A good agency will listen and work with you - not for you. Bring them on board and make them part of your team. Share experiences and ideas. The results will show. Don't Rely on Guesswork Make sure you have a clear idea of what you are looking for in an agency... more...

http://www.youtube.com/watch?v=j79LwZdtdos Today's business world is all about innovation, and that can throw the best of us into a real flap. How does a business go about generating and managing innovation in today's lightning paced world? How do you go about ensuring your business performs at maximum capacity? Here are ten important tips that can create new intelligence for your business. 1. Adapt to New Market Realities Many company leaders tend to get stuck in their traditional thinking mode, not willing to recognize and act upon "obvious" market trends... more...

"Hitting The Mark", in the April 19, 2010 edition of Marketing is an absolute must-read for marketers communicating with women. Take a deep breath and look at these numbers, recently released by The Boston Consulting Group. They estimate that women control twelve of the world's eighteen point four trillion dollars in annual consumer spending. In Canada alone, women now purchase 68% of new cars, 56% of home computers and 51% of consumer electronics, according to Stats Can... more...

In the past couple of years Adcom has encouraged its clients to take a hard, close look at their media buy. Often clients get so caught up in the creative process, they lose sight of the delivery system the message is utilizing. Newspaper buys have been under close scrutiny. With rates continuing to increase, largely due to the cost of newsprint and distribution, print media needs to ensure it delivers results. If newspapers are still in your media mix, we suggest that placement can have a huge impact on your ad's effectiveness... more...