Develop an engaging new store campaign to heighten consumer awareness of an expanding mix of retailers at a major regional shopping centre.

"Think New" cleverly inspires interest in new retail additions, achieving a strategic component of Burlington Mall's marketing agenda.  Adcom's thought-provoking creative expression takes a visual twist on the shopping centre's brand campaign.  Juxtaposed vintage black and white images contrast dramatically with colourful new images to focus on the benefits of new stores and new reasons to shop.