Adrenalin Rush
INSIGHTS
from this side of the desk
How Good Creative Influences Behaviour
06/22/2010

http://www.youtube.com/watch?v=5ayg7qYAVqM

It goes without saying that creative is truly in the eyes of the beholder. But whether we prefer green or blue, one font or another, we all agree that creative is only good when it is on-strategy and on-target. Creative is the language of influence and can persuade and ultimately change behaviour.

Bad creative doesn't simply mean an ad is unattractive to look at, it can take on numerous qualities. It can simply be seen as cluttered, unfocused or off-strategy. Or it can go to extremes and be rude, offensive, and even racist.

Advertising should be original, clever and if well done, thought-provoking. Some ads cross the line from creative to controversial to condemned. Here are some creative ideas that are simply beyond redemption and some that will make your day.

When you need an analyst to figure out the message then it just isn't working. (This by the way is a beer ad!)


 












A picture is truly worth a thousand words.



Present product benefits with humour to increase audience enjoyment.


Regardless of how worthy the cause, depicting tragic events is simply wrong.


We'd love to hear from you. If you have any comments on this topic, please forward them to Janice Johnston at jjohnston@adcomcommunications.com.


Back...