Capture an upscale market niche with a campaign to distinguish Markay's custom built homes from the competition.

Adcom's integrated marketing program, "Custom Without Compromise - Escape the Ordinary" included a series of print advertisements, on and off-site signage and on-site merchandising.  The campaign generated large numbers of visitors to the Show Home and Sales Office, and was a finalist in the Ontario Homebuilders' Sales and Marketing Awards.