Did you know that studies show you laugh more when you're with other people? And the more the other people laugh, the more you laugh. In other words, laughter is truly contagious. That's why as far back as the early days of television, producers have put laugh tracks in comedy shows.

But does humour in advertising have a "wearing-our” point? Seems not! In actual fact, humour has tremendous longevity. Here's an example. Humour in advertising can gain momentum as the so-called punch line starts seeping into everyday vernacular.

Take for example the mid-80's famous Wendy's tagline, "Where's the beef?” This tag quickly became iconic and was guaranteed to get a laugh every time.

Most of that generation still chuckle when they hear it, because it conjures up an image of that hilarious, wig-adorned, lace-enhanced old biddy.

Overall, it's questionable as to whether humour succeeds in gaining greater awareness or simply increases the level of viewing enjoyment.

Haven't we all said, "Hey, here's that ad again. It's a riot!”

We'd love to hear from you.  If you have any comments on this topic, please forward them to Janice Johnston at jjohnston@adcomcommunications.com.

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