Create a brand identity and integrated consumer campaign for a masterplanned community of 10,000 homes.

Adcom's integrated marketing campaign consisted of premium collateral materials, signage, on-site merchandising and a clean, user-friendly website.  The award-winning website focused on a series of video walk-throughs, professionally produced with seasoned on-screen talent.  Newspaper and magazine campaigns drove readers to the website ideally combining the strengths of print and on-line, maximizing results by increasing sales office visitations.