Adcom recently teamed up with Cookstown Outlet Mall to create new appeal for its brand.

The popular discount outlet mall is on the cusp of a major redevelopment that will add more than 50 premier fashion brands over the next two years.

The period leading up to a major repositioning can be a challenging time for marketers. Cookstown needed a short-term solution to strengthen its competitive advantage during the pre-redevelopment phase.

Adcom recommended high quality fashion photography to rejuvenate the brand aesthetic. We assembled a talented team of professionals to produce a custom photo shoot, styled with a sophisticated mix of shopping centre fashions. The result is a compelling selection of high fashion imagery that immediately energizes the shopping centre's image.

"Sometimes an idea as simple as a photo shoot can elevate a brand and inject an exciting new perspective," says Janice Johnston, President of Adcom Communications.

Adcom's cost-effective strategy for Cookstown Outlet Mall has reinvigorated its current marketing campaign. The striking new photography now positions it not only as an outlet mall but as an upscale fashion destination, building momentum for what is to come.

Based in Oakville, Ontario, Adcom Communications is a full service marketing and communications firm that partners for success and delivers results.

Contact: Janice Johnston

Adcom Communications

jjohnston@adcomcommunications.com