Create an engaging brand campaign designed to connect with a sophisticated, suburban target audience.

Adcom developed an innovative creative strategy that invited the audience to participate in the message.  Attractive, on-trend merchandise is accompanied with the question: GOT A BETTER REASON TO SHOP?  The answer is a clever statement that taps into the humourous, yet truthful reasons women shop.  An innovative media plan including out-of-home billboards and transit shelters ensured visibility.  The pièce de résistance was a dynamic full bus wrap creating a 24/7 moving billboard around the city.