To create an exciting 50th Anniversary campaign for a major regional shopping centre. Combining vintage and contemporary imagery, the message communicated the centre's positive impact on the community's social and economic well being.

The core strategy of the anniversary campaign was designed to capitalize on a 50 year landmark event.  The creative expression featured a series of product images, circa 1958, along with a corresponding shot from 2008.  Each set of images is merged to form a single dynamic image.