Communicate a strong fashion-forward image for Niagara's largest shopping destination.

Adcom developed a dynamic outdoor campaign for the Pen Centre, using bold lifestyle images targeted to women 25-49.  The creative expression highlighted various retail categories - including fashion and home decor.  Adcom placed the outdoor posters in strategic locations across the Niagara region.  The campaign delivered 75 GRPs in the core market area and has become a welcome addition to the Niagara landscape.