Adcom invited Lynn Spence, popular stylist from CityTV’s CityLine to host a series of on-trend videos on facebook. Designed to appeal to a wide cross-section of women, we created Pen Centre’s "Inspire Your Style TV” where Lynn offers her signature style and spirited tutorials on the latest fashions from the Pen Centre.  A contest component was added to augment the database. The videos were also actively promoted on YouTube to guarantee geographical and keyword-based targets.