Build greater consumer awareness and drive sales of the Velux Sun Tunnel Skylight^® in major markets across Canada.

Adcom developed a tactical consumer media plan and an illuminating creative campaign to maximize presence during a key sales period. Product virtues were established with a friendly and approachable heading. "See Yourself in a Whole New Light." Humorous imagery cleverly depicted the disadvantages of being without this product, in a way in which the consumer could easily relate.