Create a unique sampling program for dentists to endorse patient trial of Wrigley sugarfree gum.

Adcom developed a quarterly direct mail program targeted at dentists utilizing a uniquely designed order form and product samples along with a series of monthly reminder postcards.  The results of the campaign were astounding - orders grew from 500 dental dispensers to over 9,000.  The reminder postcards were also highly successful in encouraging regular order placement.